[ castelo
rá-tim-bum ]
JOGO DE PARES
Jogo de pares do Castelo Rá-Tim-Bum, para a aula de Lúdico do quinto semestre de design da ESPM-SP, feito por Ana Miyazaki e Leonardo Baldoni, orientado pela professora Claudia Weber.
[ 2020-1 ]
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A Estrela é uma das marcas de jogo e brinquedos mais clássicas do Brasil, tendo garantia de qualidade. A Estrela está presente na memória de quem é ou foi criança, formando gerações na convivência com bonecas, carrinhos, jogos, massinha, pelúcias e outros brinquedos. O público alvo do projeto desenvolvido são crianças e jovens adultos com nostalgia sobre o Castelo Rá-Tim-Bum. A justificativa para o nosso jogo é a parceria entre a TV Cultura e a estrela, com ponto de venda, além de ser uma oportunidade de desenvolver uma linguagem visual coerente e inovadora com a marca.
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A fim de trazer o Castelo Rá-Tim-Bum de volta para o holofote cultural, a identidade das cartas se baseia nas icônicas personagens do programa, cada uma com sua releitura pensada para os tempos modernos, também baseadas no filme de 1999. Os traços simples e as texturas adicionam dimensão as personagens e enfoque em suas características mais marcantes, marcando a mente de todos acostumados com a série e com um novo público.
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